If you work in the packaging industry, then you’ll be aware
that there have been huge changes in recent years which have contributed to packaging
companies overhauling outdated packaging solutions. The government and consumers have put
pressure on packaging firms to not only reduce the amount of packaging used for
a product, but to also use recycled components where possible as well as making
sure that the packaging can be reused or recycled after its initial use. Of course, whilst this has been happening,
consumers also want to ensure that their product is sufficiently packaged so
that it is not damaged by the time they wish to use it!
Redesign
With the changes in criteria which packaging firms need to meet,
designers have really had to think outside the box in order to come up with brand
new solutions which are not only environmentally friendly, but also fit for
purpose. They’ve had to cut any unnecessary
materials from the packaging so as to reduce waste right from the onset, and in
many cases this has helped to reduce the cost of the unit. Just think about Easter eggs; in the past,
chocolate eggs would be wrapped in foil before being encased in a plastic shell
which was placed inside a cardboard box.
These days, the eggs are simply covered in foil and then placed inside
the cardboard box which features an integrated cardboard base which the egg can
sit inside to prevent it from rolling around the box.
Food Wastage
A recent report¹ stated that the UK has managed to reduce food
wastage in the supply chain to just 3% - when you compare this to Russia whose
levels are at 40%, you can see that the UK has had great success at
implementing successful changes. Food wastage
is common and previously poor packaging may have contributed to high levels of
waste, but this seems be being bought under control by some innovative packaging
designers.
Celebrations
The packaging industry is one of the main industries which
has had to make significant changes in recent years in response to public
demand, and so far, the changes have been extremely positive. However, no industry should remain
complacent, and packaging designers should continue to come up with new designs
and ideas which will help to continue to transport the way we see packaging in
years to come.
If you require any help with packaging for your product or if
you require advice on UK packaging legislation, please feel free to visit the
Nicklin website.
Source ¹: http://www.packagingeurope.com/
